Why Costco is Selling Gold Bars and Silver Coins

Costco introduces silver coins - 1 oz. Canada Maple Leaf Silver Coins online at $675 for 25-count tubes.

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Features a maple leaf on the front, non-refundable, and members limited to five purchases.

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Building on gold bar success, Costco markets precious metals to enhance its "treasure hunt" image.

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Emphasis on urgency and scarcity, encouraging immediate purchases, aligns with Costco's strategy.

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Founder's approach highlights the importance of spontaneity in shopping decisions.

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Metal sales capitalize on rising gold and silver values; gold at record highs, silver up 21% in a year.

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Gold and silver act as resilient investments during low-interest periods, serving as an inflation hedge.

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Costco's overall success continues, reporting robust profits during the pandemic, with shares up 60% in the past year.

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