You are a technology entrepreneur who wants to set up an e-commerce website

INSTRUCTIONS TO CANDIDATES

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Assignment Brief

As part of the formal assessment for the programme, you are required to submit an e-Commerce Systems assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Evaluate the benefits of e-commerce in business or organisational contexts.

2. Investigate and analyse how various online media channels can be used to target e-Commerce customers as part of a marketing strategy.

3. Apply established e-commerce usability principles in proposing an e-Commerce solution that meets stated requirements.

4. Critically assess legal, security and technical issues in relation to a proposed e-Commerce solution.

Graduate attributes

5. Communicate effectively both, verbally and in writing, using a range of media widely used in relevant professional context. Be IT, digitally and information literate.

 Guidance

Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document; the appendices if relevant; and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.

You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Maximum word count: 4,000 words

Please refer to the full word count policy which can be found in the Student Policies section here: Arden University | Regulatory Framework

Please note the following:

Students are required to indicate the exact word count on the title page of the assessment.

The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. ALL other printed words ARE included in the word count.

Please note that exceeding the word count by over 10% will result in a 10-percentage point deduction.

 Assignment Task

Scenario

You are a technology entrepreneur who wants to set up an e-commerce website. The choice of products is up to you but they must be physical products i.e. items that are dispatched through the post. This means that your site cannot offer virtual goods such as digital music or downloadable games but you can sell these as physical media e.g. cd, games cartridges.

Propose an e-commerce implementation that discusses the following:

• The legal, security and technical issues that must be resolved in order for you to conduct e-commerce operations. What do you propose to implement and why?

(1200 words)

(30 marks) (LO4, LO5)

• The intended audience for your e-commerce products and how the e-commerce implementation intends to use various media channels and technologies to communicate with the intended audience and maintain an ongoing relationship.

(800 words)

(20 marks) (LO2, LO5)

• The benefits of adopting an e-commerce approach as opposed to a traditional ‘bricks and mortar’ store.

(800 words)

(20 marks) (LO1, LO5)

• In order to address usability issues around your eventual implementation, develop a paper prototype (a widely used method in the user-centered design process) of your proposed site i.e. create mockups of various parts of your site on paper. Include images of your mockups in your submission, explaining how the literature on usability has informed your designs. Test these designs using established usability testing methods and discuss changes you have made as a result of these tests.

 

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