As part of the formal assessment for the programme, you are required to submit a Website Design assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
Learning Outcomes:
After completing the module, you should be able to:
1) Identify design, usability and accessibility issues involved in delivering web-based applications
2) Demonstrate knowledge and understanding of website planning and design processes
3) Understand web technologies, development environments and implementation methods.
4) Design, implement, test and document a website solution for a well-defined scenario.
5) Apply a range of problem-solving techniques to the development of a website solution.
6) Graduate Attributes - Discipline Expertise: Knowledge and understanding of chosen field. Possess a range of skills to operate within this sector, have a keen awareness of current developments in working practice being well-positioned to respond to change.
Your assignment should include a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant, and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.
Maximum word count: 3000 words
Please note that exceeding the word count will result in a reduction in grade proportionate to the number of words used in excess of the permitted limit.
Assignment Task
You are required to do an individual assignment with a scenario involving the design, implementation and testing of a prototype static website to meet the specified requirements, plus documentation of the design implementation and testing. We recommend you follow the given tasks below for better assignment structure and presentation.
Background:
Many websites promote holidays and trips abroad. In recent years, there has been an increase in interest in holidays at home, better known as Staycation. Staycation is a holiday period where an individual or family stay home and participates in planned events and activities that are driving distance or train journey from their home. While some have used this option as a cheaper alternative to flying on holidays, more and more people actively selection this option because it is better for the environment.
Assume yourself a local business interested in promoting Staycation as an option. Research and create a website that promotes the concept of Staycation in your local community. Focus on the benefits it has on the local economy, the environment, and quality time.
Tasks:
Task 1 - The Case Study: Present your case study based on the topic presented above. (L.O.1., 300 words, 5%)
Task 2- Background Research: Review at least ten websites promoting businesses similar to your case study. If you do not find companies promoting local holidays, study ideas from those who promote overseas holidays. Reflect on the design, usability, features (functionality) and accessibility of these websites. You may present your findings in a summarised tabular format. (L.O.1., 600 words, 15%)
Task 3- Web Planning: Using a defined approach to modelling, present a plan for your website to include design, usability, functionality, and accessibility features. Your plans should separate design specification from content. (L.O.2., 700 words, 20%).
Task 4- Web Design: Based on your findings in tasks 2 and 3, make your web technologies recommendations including choice of URL, service provider, and method of implementation (L.O.3., 400 words, 10%).
Task 5- Implementation and Testing: Implement your website and provide testing logs. You should provide screenshots of every page with an explanation of any design, usability, functionality, and accessibility features included. (L.O.4 and L.O.6, 600 words, 40%)
Task 6- Optimisation: Suggest ways to optimise your website using search engines, mobile accessibility, advertising revenues, and local exposure. (L.O.5., 400 words, 10%).
The word limits are just a suggestion for word distributions. You are free to change this distribution provided your overall does not exceed 3000 words.
If you have included a quote from an external source within your question, please ensure that this is referenced appropriately in accordance with the Arden University guide to Harvard referencing
Guide to Harvard Referencing http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdf
Guide to Harvard Citation http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation.pdf
If you use an accompanying case study, this also needs to be referenced. The “online report” (on page 12 in the above link) is the best format to use for case studies.
Formative Feedback
You have the opportunity to submit tasks at designated milestones during the running of the module to receive formative feedback.
The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.
If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details.
Formative feedback will not be given to work submitted after the above date or the date specified by your tutor - if a blended learning student.
Guidelines
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system. The My Study Skills Area contains the following useful resources:
Guide to Harvard Referencing http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdf
Guide to Harvard Citation http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation.pdf
You must use the AU Harvard Referencing method in your assignment.
Additional notes:
Students are required to indicate the exact word count on the title page of the assessment.
The word count excludes the title page, tables, figures, diagrams, footnotes, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count See ‘Word Count Policy’ on the homepage of this module for more information.
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